- Always prefer the short word to the long one
- Choose the simple rather than the complex
- Don't leave the reader to excavate nuggets from a mountain of words
- If the words are doing a worthwhile job, leave them alone
- Be specific. Use detail, not generalisation
- Relate everything to people
- Use original thoughts and observation, not clichés and jargon
- Do not assume knowledge
- Why are you using that adjective?
- Write actively - not passively
Principles of good writing
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment