Search engine optimization, or SEO, is an imperfect science...but there is some science to it!
Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is essentially about ensuring your content generates the right type of signals. While it may be tough to predict the exact algorithm that Google and other search engines have in place for ranking sites, there are certain things every digital marketer/content writer/Search Engine Optimiser can do to ensure their link is ranked higher.
Search Engine Land has put together a brilliant Periodic Table of SEO Success Factors, which I think, everyone who wants to excel in SEO should have it on their wall.
Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is essentially about ensuring your content generates the right type of signals. While it may be tough to predict the exact algorithm that Google and other search engines have in place for ranking sites, there are certain things every digital marketer/content writer/Search Engine Optimiser can do to ensure their link is ranked higher.
Search Engine Land has put together a brilliant Periodic Table of SEO Success Factors, which I think, everyone who wants to excel in SEO should have it on their wall.
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| Condensed Periodic Table of SEO Success Factors |
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| Full Periodic Table of SEO Success Factors |
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