 |
| SEO gets websites to rank higher |
Search engine optimization aims
to increase the amount of visitors to a website by obtaining a ranking high in
the search results page of a search engine (SERP) -- including Google, Bing,
Yahoo and other search engines.
SEO incorporates search engine
friendly elements into a website. Search engine optimization is broken down
into two basic areas: on-page, and off-page optimization. On-page optimization
refers to customizations on web site, such as HTML code, header tags, SEO
friendly content, and images. Off-page optimization involves getting relevant,
targeted ‘natural’ backlinks from other websites.
There are two major types of Search
Engine Optimizations: White Hat and Black Hat. In crude terms, white hat is the
‘good’ kind, while the black hat, the ‘not so good’ kind.
Search engine optimisation is the
art of getting a website to work better with search engines like Google (and
Bing & Yahoo), and to look for ranking opportunities through on-page and off-page
optimization opportunities.
No comments:
Post a Comment